MARKETING COMMUNICATIONS

Startup’s key tool to reach target customers...

 

Marketing communication is an approach to brand communications where the two modes work together to create a seamless experience for the customer and are presented with a similar tone and style that reinforces the brand’s core message. Its goal is to make all aspects of marketing communication such as advertising, sales promotion, public relations, direct marketing, online communications and social media work together as a unified force which maximizes their cost effectiveness.

Before you choose how you’re going to aproach the market and after you position your product and company, take a step back and determine your objectives for developing it in the first place.